Brand Resources
Brand Guidelines
Everything journalists, partners, and volunteers need to represent Food & Care Coalition accurately. Download logos, reference our color palette, and use approved copy for press materials.
Logos
Logo Usage
Download official logo files for print and digital use. Maintain clear space around the logo equal to the height of the candle mark.
Color Palette
Colors
All colors are available as Tailwind utility classes. Click any swatch to copy its hex value.
Green
Warm Neutrals
Candle
Ink
Overlays
Semi-transparent overlays for photo treatments. These use rgba values and are not click-to-copy.
Overlay Light
rgba(28, 28, 30, 0.45)
brand-overlay-light
Overlay Dark
rgba(28, 28, 30, 0.65)
brand-overlay-dark
Overlay Dark Heavy
rgba(28, 28, 30, 0.80)
brand-overlay-dark-heavy
Overlay Green
rgba(61, 127, 85, 0.65)
brand-overlay-green
Overlay Amber
rgba(212, 129, 58, 0.40)
brand-overlay-amber
Overlay Mint
rgba(231, 242, 235, 0.60)
brand-overlay-mint
Overlay Sand
rgba(201, 185, 154, 0.40)
brand-overlay-sand
Overlay Cream
rgba(250, 247, 242, 0.60)
brand-overlay-cream
Typography
Type Scale
DM Serif Display for headings, Plus Jakarta Sans for body text. All sizes are defined as Tailwind tokens.
Display 2XL
Display XL
Display Large
Display Medium
Heading XL
Heading Large
Heading Medium
Body text at the large size used for introductory paragraphs.
Body text at the default size used for most content throughout the site.
Small body text used for secondary information and metadata.
CAPTION TEXT — USED FOR LABELS AND OVERLINES
Icons
Icon Library
Our icons come from Lucide — a clean, consistent, open-source icon set. These are the icons used across the site.
Browse and download individual icons at lucide.dev/icons
Services
Values & Impact
Actions & UI
Navigation
Social
Voice & Tone
Brand Voice
Warm and direct, confident and humble, grounded in specifics, dignifying, action-oriented.
Short Boilerplate
Food & Care Coalition is Provo's most comprehensive resource center, providing meals, shelter, dental care, mental health services, and housing support to Utah County residents experiencing homelessness and poverty.
Long Boilerplate
Founded in 1988, Food & Care Coalition serves as Utah County's primary resource center for individuals and families experiencing homelessness and food insecurity. Open seven days a week, the Coalition provides nutritionally balanced meals, emergency shelter, a full dental clinic, licensed mental health counseling, job readiness programs, and permanent supportive housing — all under one roof. In 2024, the Coalition served 105,889 meals and coordinated over 15,000 volunteer hours in direct service to patrons.
| Do | Don't |
|---|---|
| Use specific numbers: "105,889 meals in 2024" | Vague impact: "changing lives" or "making a difference" |
| Say "patrons" — people who use our services | Say "the homeless," "clients," or "cases" |
| Active voice: "We serve meals seven days a week" | Passive voice: "Services are provided to individuals" |
| Direct calls to action: "Volunteer this Saturday" | Guilt-driven asks: "They need your help to survive" |
| First-person stories from those we serve | Stock photos or staged poverty imagery |